Description
CURL Defining gel
Virtue® CURL-DEFINING GEL is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.WHAT MAKES IT DIFFERENTLoaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals—parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
CURL Defining whip
Virtue® CURL-DEFINING WHIP is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides a lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.WHAT MAKES IT DIFFERENTAlpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORCurl types 2–3.Safe for color-treated and chemically treated hair.KEY CLAIMS96% of women said their hair was healthier and easier to style after 1 week.**94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.**Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
CURL Leave-in butter
Virtue® CURL LEAVE-IN BUTTER is a leave-in cream rich is reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.WHAT MAKES IT DIFFERENTVirtue® Curl is the only premium curl line free of the Big Six chemicals—parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants—and containing our strengthening, reparative protein, Alpha Keratin 60ku®.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and pepperygreens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORSafe for color-treated and chemically treated hair.KEY CLAIMS95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated.After just 8 hours, 96% of women felt their hair did not feel brittle.93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week.After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer.*Consumer perception study of 64 women used the Curl Leave-In Butter for2 weeks.IDEAL FORTypes 2–4 curl hair.Safe for color-treated and chemically-treated hair.KEY CLAIMS8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined, and not brittle.Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.
